Comedian and actor Louis CK made news recently by passing big corporate America and selling a recent stand-up performance video directly to fans – for $5 a download. His video was not encrypted and he relies on the fans to pay for the download rather than getting free pirated versions. It’s a strategy reminiscent of the approach used by the band Radio Head some years ago – they basically allowed a (technically) free download, but asked downloaders to pay what they felt was a fair price.
Both experiments seem to have gone well, but critics point out that such approaches may have limitations – for instance, both Louis CK and Radio Head are established acts and enjoyed the ability to market their product rather cheaply. Time will tell if these experiments have an impact on the entertainment industry. You can check out the Louis CK offering here. Caution: his material is decidedly R Rated.



















